Alcohol is a Multiple Threat to Women
Luzhou Laojiao: A Toast to Success
Overview: Luzhou Laojiao, the Chinese liquor brand, etched its name in Australian Open history in 2018 with the largest Chinese sponsorship deal to date. The partnership, extended till 2023, not only grants branding rights but also ensures the availability of Luzhou Laojiao’s products throughout the tournament. The “Winning Moments” series and the 1573 Arena contribute to the brand’s strategic presence.
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