Guinness use rugby to sell alcohol.

“We’re in a constantly changing environment at the moment, and sports sponsorship is no different. At #Diageo, we always make sure to bring amazing experiences to life no matter where you are. With the much-anticipated resumption of the Guinness @SixNationsRugby 🏉 this week, we’re bringing to life the @Guinness brand across each stadium and nation, but as well as that, making sure we enhance the at-home experience for fans so that they can feel really involved in rugby’s greatest championship!” – Paddy Carberry, Sponsorship Manager, Dublin.⁣⁣
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