Guinness 0.0, which is set to become available to buy on draught from mid-July, has only been sold in cans in Irish bars up until this point.

Now, publicans have reportedly been told that Guinness 0.0 will be available on draught within a few months, making the stout serve cooler than in its current format.

According to reports, Diageo has been urging pubs to take the 0.0 brand on draught and its teams of are now working to install separate pipes for the 00 brand into venues that want to stock it.

One County Louth publican who is planning to have the 0.0 draught version installed, told reporters: “The drink is very popular with designated drivers who feel they can still have good craic drinking a zero zero and it almost tastes as nice as the real thing. The drink has become a big hit in a very short space of time and now Guinness wants to roll it out everywhere. The reaction to it from the punters is very positive and the 00 obviously has a huge future and is currently the number one non alcoholic drink.”

The Drinks Business