“I lost my 5th year talent contest, but the girl who won is dead now. Oh I didn’t kill her by the way”. Island’s Edge #alcoholad by @publicisdublin

Our new Island’s Edge advertising campaign airs today. We want to celebrate what makes Island’s Edge unique – our less bitter taste – and so the campaign salutes those people who decide to move on from bitterness – because, we believe that life, like Stout, is better less bitter! pic.twitter.com/LsQjDTyDLl

— Heineken IE News (@HeinekenIE_News) November 1, 2022