Author: Padraic Guilfoyle

Alcohol is a toxic, addictive drug that can be very damaging to health. Alcohol products, mainly beer, spirits and wine can be marketed without reference to alcohol in the advertising. Alcohol is consumed without restraint or regard for its health consequences.
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Jameson/Drinkaware hiding the heavy alcohol behind coffee beans to deceive the consumer.

 

 

We are proud to introduce an innovative take on the combination of Irish whiskey and coffee, Jameson Cold Brew. Triple-distilled Jameson Irish whiskey and cold brew coffee extract, from the finest, 100% Fairtrade arabica beans from Colombia and Brazil.

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Carlsberg use Mads Mikkelsen#alcoholadvertising