Category: Women

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Diageo put Fiona Sheridan out front. #alcoholad


diageo
Verified Alcohol is a Multiple Threat to Women
“My current role as distiller for @roeandcowhiskey is a real dream come true. No two days are the same when running a #distillery; it’s a very active role and I’m constantly learning. It’s also unbelievably exciting knowing that I’m contributing to the future of Irish whiskey.” – Fiona Sheridan, Distiller, Dublin 🇮🇪 ⁣
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Apply to work in one of our distilleries today – Diageo.com/careers⁣
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Drink responsibly. DRINKiQ.com
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Proper No Twelve, the brand founded by former professional fighter Conor McGregor, was sold to Jose Cuervo Tequila maker Becle in April 2021. Price: up to US$600 million @spiritsbusiness

Price: up to US$600 million

Proper No. Twelve, the brand founded by former professional fighter Conor McGregor, was sold to Jose Cuervo Tequila maker Becle in April 2021.

Mexican spirits group Becle confirmed it had purchased the remaining 51% stake in Eire Born Spirits (EBS), the company behind Proper No. Twelve, during the publication of its first quarter results. 

At the time, the company said McGregor would ‘retain an interest’ in the brand and ‘remain actively engaged in the promotion’ of Proper No. Twelve.

Since its launch in September 2018, Proper No. Twelve has achieved ‘record-breaking growth’, shipping more than 500,000 nine-litre cases (more than six million bottles) in eight global markets.

Proper No. Twelve had a 3% share of the Irish whiskey category on Drizly in 2022, 2021 and 2020, and is among the top five celebrity-backed whiskies on the platform.

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Hannah Waddingham. Taste The Magic this Christmas. Creamy Baileys #MadFriday

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Original audio

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  • Us the minute Halloween is over 😏🎶..
     
    Anyone else? 😉

    [Image Description] The iconic actor Hannah Waddingham fills the screen with a mischievous grin as she holds a bottle of Baileys.
     
    Standing in a Christmas market, ultimate festive vibes are set – a crisp breeze is in the air, twinkling lights a plenty and of course – BAILEYS!
     
    Did somebody say Christmas?!