Covert marketing by Belvedere vodka
Target the young, especially females
Hide the heavy alcohol
Deceive them into thinking its all part of the fun
About 20% of the alcohol you drink passes through the stomach wall and can reach the brain within one minute
The remaining 80% passes through the small intestine before entering the bloodstream
Once alcohol hits the brain it immediately starts affecting the brain’s ability to control behaviour and bodily functions
You find yourself, giggling, talking rubbish, not listening
If you’re a farmer it’s a different story
Its dark, wet, cold. The animals are always hungry. It’s a long time to the spring when stuff gets growing again
You never know what’s around the corner, just when you think you’re on top, something or someone is there to knock you down
The pub could be miles away, but its the only respite. At least you can meet and chat and share.
For a few hours anyway, you’re not on your own
Its late by the time you get there, so much to be done. You have a pint, its well deserved
Whiskey too for the night that’s in it.
Trouble is 40% alcohol is just that, trouble
Alcohol is not a happy drug. If you’re feeling down it drags you deeper
Alcohol is highly toxic, it kills cells, so your health suffers
If anything happens to you, who’s going to look after the animals, the dog?
Who’s going to look after you?
This can be the blackest, bleakest time of year!
This can be a bleak time of year. For the guys it’s a blur
The pub, office parties. Even if he’s on his own a guy can go into a pub
Chat, enjoy the craic, the cheer. You’re a great fella, so are you, we’re all great fellas
For a woman its different. If she’s on her own, she can’t go into a pub
If she’s married, has kids, can’t go out. Has to be there, feed them
Make sure they have a good Christmas
He is out drinking, where? with who? No straight answer
Wish my mom was here, why can’t I go back
Where is he? The one I really want to be with, was happiest with
Have a glass of wine, or two, why not? everyone else is
Where are you now? Why am I here?
This can be the blackest, bleakest time of year..
Even a small amount of alcohol has an effect on your body. When you drink, alcohol is absorbed into your bloodstream and distributed throughout your body. A tiny amount of alcohol exits your body in your urine and your breath.
You absorb alcohol more slowly if you eat, especially if the food is high in fat. However, if you drink more than your body can process, you’ll get drunk. How quickly alcohol is metabolized depends on your size and gender, among other things.
Alcohol consumption causes physical and emotional changes that can do great harm to your body. The long-term effects of alcohol abuse are many, putting your health in serious jeopardy and endangering your life.
This advertisement for Kronenbourg beer makes no mention of the core ingredient, alcohol
In France, its home country, it would have the tag line;
L’abus d’alcool est tres dangereux pour la sante- a consommer avec moderation
The abuse of alcohol is dangerous for your health!
This information is of prime concern to the consumer
Music was my first love
And it will be my last
Music of the future
And music of the past
To live without my music
Would be impossible to do
In this world of troubles
My music pulls me through
This iconic song by John Miles came out of the troubled seventies.
His lyrics are simple. His message; music is an essential accompaniment to the journey through life
Is repeated between lavish orchestral movements to emphasise the point
A memorable hit