Alcohol requires no digestion

Red Cap

About 20% of the alcohol you drink passes through the stomach wall and can reach the brain within one minute

The remaining 80% passes through the small intestine before entering the bloodstream

Once alcohol hits the brain it immediately starts affecting the brain’s ability to control behaviour and bodily functions

You find yourself, giggling, talking rubbish, not listening

Bubbly Malibu on ice.

Malibu on ice

Bubbly Malibu on ice.

We’re so pumped for summer moments like these.

Only a few months to go!

Stealth marketing of heavy alcohol

No mention of alcohol. No health warning

Hide the alcohol. Deceive the consumer