
So what do we imagine, the 1,500 children who go to school in the immediate vicinity of this site, might believe is the core message of this ad? No place for alcohol sponsorship of sport. #protectourchildren
Stop all alcohol advertising

So what do we imagine, the 1,500 children who go to school in the immediate vicinity of this site, might believe is the core message of this ad? No place for alcohol sponsorship of sport. #protectourchildren


Alcohol is a Multiple Threat to Women
Overview: Luzhou Laojiao, the Chinese liquor brand, etched its name in Australian Open history in 2018 with the largest Chinese sponsorship deal to date. The partnership, extended till 2023, not only grants branding rights but also ensures the availability of Luzhou Laojiao’s products throughout the tournament. The “Winning Moments” series and the 1573 Arena contribute to the brand’s strategic presence.