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geriskibbFavourite ad on the TV is the “Deadly Dave, Derby ” advert. Who ever came up with it ..Bravo , absolutely Brilliant ! Looking forward to seeing this !Reply
diageo Verified Alcohol is a Multiple Threat to Women “My current role as distiller for @roeandcowhiskey is a real dream come true. No two days are the same when running a #distillery; it’s a very active role and I’m constantly learning. It’s also unbelievably exciting knowing that I’m contributing to the future of Irish whiskey.” – Fiona Sheridan, Distiller, Dublin 🇮🇪 Apply to work in one of our distilleries today – Diageo.com/careers Drink responsibly. DRINKiQ.com
Mexican spirits group Becle confirmed it had purchased the remaining 51% stake in Eire Born Spirits (EBS), the company behind Proper No. Twelve, during the publication of its first quarter results.
At the time, the company said McGregor would ‘retain an interest’ in the brand and ‘remain actively engaged in the promotion’ of Proper No. Twelve.
Since its launch in September 2018, Proper No. Twelve has achieved ‘record-breaking growth’, shipping more than 500,000 nine-litre cases (more than six million bottles) in eight global markets.
Proper No. Twelve had a 3% share of the Irish whiskey category on Drizly in 2022, 2021 and 2020, and is among the top five celebrity-backed whiskies on the platform.