Alcohol consumption down by 10% between 2019 and 2021 according to Patricia Callan @DrinksIreland

New provisional data from Revenue shows that alcohol consumption fell by 4.7% between 2020 and 2021 as the hospitality sector endured strict lockdowns in an effort to stop the spread of Covid-19.
Alcohol consumption saw a fall of 9.6% between 2019 and 2021, which Drinks Ireland said showed the true impact of Covid related restrictions and closures on hospitality venues.
Beer and cider consumption saw the most dramatic declines due to their popularity in pub trade. Beer consumption fell by 18.3% between 2019 and 2021 and cider was down by 15.1%.
Meanwhile, wine consumption was down by 13.1% between 2020 and 2021 and by 2.7% between 2019 and 2021.
Spirits consumption remained relatively static, rising marginally by 1.9% between 2019 and 2021.
Drinks Ireland said that people have progressively been drinking less since 2001.
It noted that alcohol consumption is now at its lowest level in 20 years and has fallen by about 30% since 2001.

Patricia Callan, Director of Drinks Ireland, said today’s data shows the continued decline in alcohol consumption in Ireland, exacerbated by the Covid pandemic.
“The industry has worked hard to continue to tackle alcohol misuse. The growing trend we see at home and in other established international markets is people choosing to drink quality over quantity, which we welcome and will continue to encourage,” Ms Callan added.

Carlsberg alcohol use Mads Mikkelsen to show that there’s more to Carlsberg alcohol than meets the eye!

Carlsberg Group
@CarlsbergGroup

The Carlsberg brand is launching a new global campaign featuring Mads Mikkelsen to show that there’s more to Carlsberg than meets the eye! Read more: carlsberggroup.com/newsroom/carls

#carlsberg #175years #madsmikkelsenCarlsberg

· 5 hrs

For 90 minutes, nobody will be neutral.

#Carlsberg #CarlsbergIreland #Euro2020

Irish beer production slumped in 2021 @DrinksIreland









Drinks Ireland

@DrinksIreland
·


Irish beer production slumped in 2021 but recovery under way https://irishtimes.com/business/irish-beer-production-slumped-in-2021-but-recovery-under-way-1.4873909
via @IrishTimes

Beer production fell sharply in the Republic last year, down 46 per cent on 2020, according to figures released by the employers’ lobby group, Ibec. The numbers employed in the sector also fell by a fifth.

The group’s Drinks Ireland|Beer division suggests the fall in production was due to a drop in demand following the tough anti-virus restrictions on the hospitality sector that were in place for large parts of 2021. Its Beer Market report says about 60 per cent of beer typically is consumed in pubs, but that fell to 29 per cent in 2020 before recovering somewhat to 46 per cent in 2021.

The production dip in 2021 followed a fall of 13 per cent the previous year.

While total beer sales fell by 1.2 per cent last year compared with 2020, and consumption per person fell 2.3 per cent, the sector began to stage a clear recovery in the second half of 2021 as the on-trade reopened and trends for home consumption began to moderate.

Figures provided in the Drinks Ireland|Beer report suggest sales volumes were at pre-pandemic levels during the third quarter of 2021.

Stout demand

More than 32 per cent of all beer sold in the Irish market last year was stout, a return to pre-pandemic normality. Stout’s share had dipped to about 25 per cent in 2020, when pubs were largely closed for chunks of the year. Lager sales, which spiked during periods of lockdown, fell back significantly in 2021.

Non-alcoholic beer sales were just 1.5 per cent of the total, although the proportion is four times larger than it was just four years ago.

The value of beer exports fell 3 per cent last year to €246 million, according to the Ibec report. Britain followed by the US is the biggest export market for beer produced in Ireland. Sales from the beer category contributed about €351 million in exchequer receipts.