Guinness the old “Tá siad ag teacht”  🇮🇪 way of life 🤢

Six Nations Rugby and Guinness have announced a new long-term partnership that will see the Women’s Championship renamed the Guinness Women’s Six Nations as of 2024, alongside the extension of the title partnership of the Men’s Championship, the Guinness Men’s Six Nations.

The expansion of the iconic partnership reflects a shared ambition to continue to build both events into the most valued and respected Championships in world sport, offering the widest possible appeal for a global audience.

Guinness became the very first partner of the Women’s Six Nations in 2019, at the same time as their title partnership of the Men’s Championship began. Guinness’ new title partnership with the Women’s Six Nations confirms the brand as one of the world’s biggest supporters of Women’s rugby.

Guojiao 1573-52% heavy alcohol use @sabalenka_aryna @AustralianOpen. #final25

Alcohol is a Multiple Threat to Women

Luzhou Laojiao: A Toast to Success

Overview: Luzhou Laojiao, the Chinese liquor brand, etched its name in Australian Open history in 2018 with the largest Chinese sponsorship deal to date. The partnership, extended till 2023, not only grants branding rights but also ensures the availability of Luzhou Laojiao’s products throughout the tournament. The “Winning Moments” series and the 1573 Arena contribute to the brand’s strategic presence.