Diageo put Catherine Toolan out front – Guinness #alcoholad #IWD2023

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Guojiao 1573-52% heavy alcohol exploit @sabalenka_aryna @AustralianOpen. #alcoholad

Aryna Sabalenka

Alcohol is a Multiple Threat to Women

Luzhou Laojiao: A Toast to Success

Overview: Luzhou Laojiao, the Chinese liquor brand, etched its name in Australian Open history in 2018 with the largest Chinese sponsorship deal to date. The partnership, extended till 2023, not only grants branding rights but also ensures the availability of Luzhou Laojiaoโ€™s products throughout the tournament. The โ€œWinning Momentsโ€ series and the 1573 Arena contribute to the brandโ€™s strategic presence.