Six Nations Rugby and Guinness have announced a new long-term partnership that will see the Womenโs Championship renamed the Guinness Womenโs Six Nations as of 2024, alongside the extension of the title partnership of the Menโs Championship, the Guinness Menโs Six Nations.
The expansion of the iconic partnership reflects a shared ambition to continue to build both events into the most valued and respected Championships in world sport, offering the widest possible appeal for a global audience.
Guinness became the very first partner of the Womenโs Six Nations in 2019, at the same time as their title partnership of the Menโs Championship began. Guinnessโ new title partnership with the Womenโs Six Nations confirms the brand as one of the worldโs biggest supporters of Womenโs rugby.
diageo Verified โWeโre in a constantly changing environment at the moment, and sports sponsorship is no different. At #Diageo, we always make sure to bring amazing experiences to life no matter where you are. With the much-anticipated resumption of the Guinness @SixNationsRugby ๐ this week, weโre bringing to life the @Guinness brand across each stadium and nation, but as well as that, making sure we enhance the at-home experience for fans so that they can feel really involved in rugbyโs greatest championship!โ โ Paddy Carberry, Sponsorship Manager, Dublin.โฃโฃ โฃโฃ Inspired by Paddy? Apply to work in our Marketing team today – Diageo.com/careersโฃโฃ โฃโฃ Drink responsibly. DRINKiQ.com
diageo Verified โWeโre in a constantly changing environment at the moment, and sports sponsorship is no different. At #Diageo, we always make sure to bring amazing experiences to life no matter where you are. With the much-anticipated resumption of the Guinness @SixNationsRugby ๐ this week, weโre bringing to life the @Guinness brand across each stadium and nation, but as well as that, making sure we enhance the at-home experience for fans so that they can feel really involved in rugbyโs greatest championship!โ โ Paddy Carberry, Sponsorship Manager, Dublin.โฃโฃ โฃโฃ Inspired by Paddy? Apply to work in our Marketing team today – Diageo.com/careersโฃโฃ โฃโฃ Drink responsibly. DRINKiQ.com