Guinness Six Nations sponsorship gives them licence to clamp onto under 20 rugby.

guinness 6 nations u20 final

Guinness Six Nations
@SixNationsRugby

Finalists!

will face Australia in the Under 20’s Championship final!

Delight
for France U20s while England and Wales prepare for battle – Six Nations Rugby
France skipper Arthur Vincent heaped praise on his teammates but made sure that focus was firmly forward after he led his side to a second U20 World Championship Final in a row.
sixnationsrugby.com

 

Guinness using rugby sponsorship to promote prolonged drinking sessions

guinness alvis

Guinness using six nations and pro14 rugby to keep Paddy drunk

guinness alvis

Guinness promoting prolonged drinking sessions. #guinnesssixnations.#guinnesspro14

guinness alvis