Six Nations Rugby and Guinness have announced a new long-term partnership that will see the Women’s Championship renamed the Guinness Women’s Six Nations as of 2024, alongside the extension of the title partnership of the Men’s Championship, the Guinness Men’s Six Nations.
The expansion of the iconic partnership reflects a shared ambition to continue to build both events into the most valued and respected Championships in world sport, offering the widest possible appeal for a global audience.
Guinness became the very first partner of the Women’s Six Nations in 2019, at the same time as their title partnership of the Men’s Championship began. Guinness’ new title partnership with the Women’s Six Nations confirms the brand as one of the world’s biggest supporters of Women’s rugby.
What an incredible few months it’s been celebrating the Guinness Men’s Six Nations Championship! 🏉
The Guinness Six Nations is an unrivalled Irish match-day experience, fuelled by our ‘Pint Playmakers.’ They orchestrate off-pitch magic – rallying fans, securing the perfect pubs, and igniting an electric atmosphere. We were thrilled to host friends of Guinness for unforgettable moments, from pub to pitch.1d
diageo Verified “We’re in a constantly changing environment at the moment, and sports sponsorship is no different. At #Diageo, we always make sure to bring amazing experiences to life no matter where you are. With the much-anticipated resumption of the Guinness @SixNationsRugby 🏉 this week, we’re bringing to life the @Guinness brand across each stadium and nation, but as well as that, making sure we enhance the at-home experience for fans so that they can feel really involved in rugby’s greatest championship!” – Paddy Carberry, Sponsorship Manager, Dublin. Inspired by Paddy? Apply to work in our Marketing team today – Diageo.com/careers Drink responsibly. DRINKiQ.com
diageo Verified “We’re in a constantly changing environment at the moment, and sports sponsorship is no different. At #Diageo, we always make sure to bring amazing experiences to life no matter where you are. With the much-anticipated resumption of the Guinness @SixNationsRugby 🏉 this week, we’re bringing to life the @Guinness brand across each stadium and nation, but as well as that, making sure we enhance the at-home experience for fans so that they can feel really involved in rugby’s greatest championship!” – Paddy Carberry, Sponsorship Manager, Dublin. Inspired by Paddy? Apply to work in our Marketing team today – Diageo.com/careers Drink responsibly. DRINKiQ.com
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