Tag: jose cuervo

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Proper No Twelve, the brand founded by former professional fighter Conor McGregor, was sold to Jose Cuervo Tequila maker Becle in April 2021. Price: up to US$600 million @spiritsbusiness

Price: up to US$600 million

Proper No. Twelve, the brand founded by former professional fighter Conor McGregor, was sold to Jose Cuervo Tequila maker Becle in April 2021.

Mexican spirits group Becle confirmed it had purchased the remaining 51% stake in Eire Born Spirits (EBS), the company behind Proper No. Twelve, during the publication of its first quarter results. 

At the time, the company said McGregor would ‘retain an interest’ in the brand and ‘remain actively engaged in the promotion’ of Proper No. Twelve.

Since its launch in September 2018, Proper No. Twelve has achieved ‘record-breaking growth’, shipping more than 500,000 nine-litre cases (more than six million bottles) in eight global markets.

Proper No. Twelve had a 3% share of the Irish whiskey category on Drizly in 2022, 2021 and 2020, and is among the top five celebrity-backed whiskies on the platform.

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Gráinne Mullins puts Bushmills 40% alcohol in her Grá Chocolate #alcoholad #drinkawaste

bushmillsirland

eatyard

Liked by dunleaversfoodblog and others

  • bushmillsirl's profile picturebushmillsirl
  • 🥃☕BLACK BUSH STORIES COMPETITION ALERT!🖤📖

    We’ve partnered with @EatYard to offer you the chance to win a €100 Eat Yard tab, drinks from the Bushmills pop-up bar included, and two tickets to our Black Bush Stories Whiskey & @gra_chocolates Chocolate Masterclass on Oct 22nd.

    Here’s how to enter:

    Hit that like button! Follow @BushmillsIRL and @EatYard
    Tag a friend who shares your passion for whiskey and chocolate.

    Competition closes 20th October at midnight. T&Cs apply.
Posted on

Gráinne Mullins puts Bushmills 40% alcohol in her Grá Chocolate #alcoholad

bushmillsirland

eatyard

Liked by dunleaversfoodblog and others

  • bushmillsirl's profile picturebushmillsirl
  • 🥃☕BLACK BUSH STORIES COMPETITION ALERT!🖤📖

    We’ve partnered with @EatYard to offer you the chance to win a €100 Eat Yard tab, drinks from the Bushmills pop-up bar included, and two tickets to our Black Bush Stories Whiskey & @gra_chocolates Chocolate Masterclass on Oct 22nd.

    Here’s how to enter:

    Hit that like button! Follow @BushmillsIRL and @EatYard
    Tag a friend who shares your passion for whiskey and chocolate.

    Competition closes 20th October at midnight. T&Cs apply.
Posted on

Bushmills use Gráinne Mullins to hide their 40% alcohol in Grá Chocolate #alcoholad

bushmillsirland

eatyard

Liked by dunleaversfoodblog and others

  • bushmillsirl's profile picturebushmillsirl
  • 🥃☕BLACK BUSH STORIES COMPETITION ALERT!🖤📖

    We’ve partnered with @EatYard to offer you the chance to win a €100 Eat Yard tab, drinks from the Bushmills pop-up bar included, and two tickets to our Black Bush Stories Whiskey & @gra_chocolates Chocolate Masterclass on Oct 22nd.

    Here’s how to enter:

    Hit that like button! Follow @BushmillsIRL and @EatYard
    Tag a friend who shares your passion for whiskey and chocolate.

    Competition closes 20th October at midnight. T&Cs apply.
Posted on

Bushmills use Grainne Mullins to hide their 40% alcohol in Gra Chocolate to deceive people. #alcoholad

bushmillsirland

eatyard

Liked by dunleaversfoodblog and others

  • bushmillsirl's profile picturebushmillsirl
  • 🥃☕BLACK BUSH STORIES COMPETITION ALERT!🖤📖

    We’ve partnered with @EatYard to offer you the chance to win a €100 Eat Yard tab, drinks from the Bushmills pop-up bar included, and two tickets to our Black Bush Stories Whiskey & @gra_chocolates Chocolate Masterclass on Oct 22nd.

    Here’s how to enter:

    Hit that like button! Follow @BushmillsIRL and @EatYard
    Tag a friend who shares your passion for whiskey and chocolate.

    Competition closes 20th October at midnight. T&Cs apply.
Posted on

Proper No. Twelve, the brand founded by former professional fighter Conor McGregor, was sold to Jose Cuervo Tequila maker Becle in April 2021. Price: up to US$600 million @spiritsbusiness

Price: up to US$600 million

Proper No. Twelve, the brand founded by former professional fighter Conor McGregor, was sold to Jose Cuervo Tequila maker Becle in April 2021.

Mexican spirits group Becle confirmed it had purchased the remaining 51% stake in Eire Born Spirits (EBS), the company behind Proper No. Twelve, during the publication of its first quarter results. 

At the time, the company said McGregor would ‘retain an interest’ in the brand and ‘remain actively engaged in the promotion’ of Proper No. Twelve.

Since its launch in September 2018, Proper No. Twelve has achieved ‘record-breaking growth’, shipping more than 500,000 nine-litre cases (more than six million bottles) in eight global markets.

Proper No. Twelve had a 3% share of the Irish whiskey category on Drizly in 2022, 2021 and 2020, and is among the top five celebrity-backed whiskies on the platform.